Posted by Coleen L on February 06, 2020. 1 Comment
We interviewed William Marx of Wm Chocolate and this was his story to us:
“Wm. Chocolate began in early 2015 in my home kitchen, where my passion for making nutritious, ethically sourced, delicious food from scratch spilled over into chocolate. Simply put, I couldn’t find a chocolate on the market that met my standards, so I decided to make it myself – all the way from raw cacao bean to the finished chocolate bar.
From the start, I knew I wanted chocolate that is free from additives, fillers, and refined sweeteners. But once I started making it, I was struck by the huge range of flavors across different cacao origins. My mission expanded beyond just nutrition, to making and sharing chocolate that celebrated these diverse flavors.
It took about 6 months, dozens of batches and origins, and lots of problem-solving to pin down a...